Welcome to American Family Insurance's Business to Business (B2B) Lender Portal.

You now have the ability to view and print policy and billing information
for American Family Insurance and Homesite Insurance, its operating partner.

Input your Login ID and password to access the site.

Click the "Register Organization" button to complete the necessary steps to enroll your company.

If your company is already enrolled, click the "User Enrollment" button to self-register.

The General® has a new lender portal required for all future searches of The General® vehicles. View Site
   Login ID:          Help   
   Password:            
 
 

LEGAL NOTICE: Each time you log into this site, you reaffirm the Terms and Conditions you agreed to when you originally registered.

All contents © 2025 American Family Mutual Insurance Company, S.I. 6000 American Parkway, Madison, WI 53783

Visit us at www.amfam.com